ENVIRONMENTALISM & THE TRAJECTORY OF

THE ANTI-CORPORATE GLOBALIZATION MOVEMENT[1]

Frederick H. Buttel

Department of Rural Sociology

and Institute for Environmental Studies

University of Wisconsin, Madison

Kenneth A. Gould

Department of Sociology

St. Lawrence University

A revised version is in C. Chase-Dunn and Salvatore Babones, Global Social Change, Johns Hopkins University Press, 2006.

INTRODUCTION: A GLOBAL SOCIAL MOVEMENT

A distinctive aspect of 21st century globalization is that many of its key features are challenged directly by a global-scale social movement, the anti-corporate globalization movement (ACGM). Many social scientists believe that in the current era of globalization social movements must necessarily be global in their vision and scope if they are to be successful (O’Brien et al., 2000).  The power of transnational actors, particularly transnational corporations and trade liberalization institutions such as the World Trade Organization, regional trade institutions, the World Bank, the International Monetary Fund, and the G8, implies that the only possibility of effective challenge to these actors must involve organizations and movements that can counter these globalizing institutions at the scale at which they operate.  Indeed, many argue that the ACGM is the most significant left movement of the new Millennium (Brecher et al., 2000). 

In this chapter we begin by discussing the major structural characteristics of the ACGM, which we define in a broad manner to include not only the participants in protests and in the confederations that have coordinated these protests, but also other non-governmental organizations (NGOs) and groupings that consider themselves to be part of the movement.  We then comment on the recent history of the ACGM. We focus on two particular aspects of this movement; the relationships between the ACGM and another important global social movement, the international environmental movement, and the effects that the ACGM might have on various actors and institutions of globalization, and on particular nation-states.  In this regard we suggest that despite the potential of this movement to produce important social changes, the movement also faces a number of major crossroads in terms of ideology, discursive approach, and strategy.  One implication of our analysis is the hypothesis that while the current vitality of the ACGM can be gauged by its having adopted an increasingly coherent and radical ideological stance in which international—especially North-South—economic inequality are targeted, to be successful the movement will need to more fully integrate social-justice goals with environmental protection and sustainability agendas.

 

THE STRUCTURE OF THE MOVEMENT

The ACGM draws many of its adherents from the groups and networks associated with other social movements. The ACGM is a broad coalition of smaller (anti-sweatshop, debt relief, fair trade, etc.) and larger (human rights, organized labor, international hunger, etc.) movements and draws participants and participating organizations from a diversity of ideologies (autonomists, socialists, liberal reformists, etc.). What gives cohesion to this “movement of movements” is a common critique of neo-liberal economic policies, the anti-democratic nature of international financial institutions (the World Trade Organization, International Monetary Fund, and World Bank in particular) and the increasing power of transnational corporations. Participants and coalition member organizations coordinate activities primarily through electronic media, allowing for intercontinental simultaneous discussion and mobilization. The movement is therefore able to organize globally and maintain communication between very different groups in very different locations. The ACGM organizational structure is based on a commitment to non-hierarchical and consensus based decision-making. Such an organizational structure ensures that all groups are able to participate in decision-making, thus preventing schisms from developing into obstacles to coordinated action.

There are a number of structural bases for the rise of the ACGM other than the premise that the growing power of transnational actors “requires” global-scale movements to successfully contest new power relations.  First, while there is a general consensus among economists and state officials in most countries of the North that there are mutual gains to be realized through “freer” world trade, many citizens in the North and South argue that such gains accrue only to domestic and transnational elites.  Increased dependence on trade can create social benefits, but it also creates social losses such as an increased risk of unemployment, and the loss of worker protections. Second, trade liberalization institutions such as the World Trade Organization (WTO) and the North American Free Trade Agreement (NAFTA) have essentially been established to permit offshore veto of “protectionist” environmental regulations and the traditional measures for enhancing social security such as the welfare state “safety net.” Anti-corporate globalization discourses stress the role of the WTO, World Bank, the International Monetary Fund (IMF), NAFTA, the emerging Free Trade Area of the Americas (FTAA) and the G8 as enforcers of the rules of globalization which privilege transnational corporations.  Movement discourses refer to the prerogative of offshore corporate veto as creating a powerful “race to the bottom” as nation-states face competitive pressures to “water down” regulations in order to remain attractive for capital investment.  Third, there is also a sizable share of cultural revulsion against the homogenization, “McDonaldization” (Ritzer, 1993), and Americanization, which are associated with globalization.  The rise of the ACGM is also related to the advent of a unipolar, U.S.-dominated world order following the collapse of the Soviet Union, the general demise of state socialism, increased U.S. military dominance, and the relative absence of a countervailing world power.

            While there is much debate about the socioeconomic and cultural impacts of globalization, there is a surprising consensus on the growing role of global anti-systemic social movements such as the ACGM. ACGM proponents and many social scientists see much promise in the development of  “global civil society.” In addition to seeing that global social movements are intrinsically better positioned than national movements to advance causes such as environmental protection and protective labor legislation, movement proponents and a number of social-scientific analysts agree that global social movements (GSMs) have been adept at creating coalitional movement structures across (and within) national borders and new discourses. Generally, these observers of GSMs view these movements as a logical response to global processes such as the establishment of new regional and international “free trade” agreements, the expansion of markets, the establishment of international governmental organizations and regimes, and the growing role of transnational corporations.  GSM theorists (e.g., O’Brien et al., 2001; Cohen and Rai, 2000) believe these movements can be quite influential because dominant global actors can be vulnerable to negative public opinion and to the scrutiny by governments that is generated by public sentiments. Some observers of GSMs have tended to see the global environmental movement as the key umbrella movement, while the more recent tendency has been to assign that role to the ACGM. 

Despite its coalitional character, the ACGM has an identity and organizational structure that serves to distinguish it from other GSMs, such as the hierarchically organized environmental GSM which has its own distinct identity rooted primarily in the international conservation wing of environmentalism. We focus on the interrelations of these two GSMs by noting that over the past decade there have been trends toward both the “environmentalization” and “de-environmentalization” of the ACGM. We suggest that the role that environmental claims and strategies play in the ACGM’s “repertoire of contention,” (Tilly, 1978; 1986) will be critical to the movement’s future.

            There are several focal structural properties of the ACGM.  First, while those in the North often presume that the essence of the movement is that of periodic protests against institutions and corporations in the North, the majority of protests have actually occurred in the global South. Protests against the Bretton Woods institutions, and IMF structural adjustment policies in particular, have been a regular feature of political conflict in the global South for well over 25 years (Walton and Seddon, 1994).[2] While we acknowledge this central point (see Podobnik, 2001, for an impressive elaboration), anti-corporate globalization protests in the South are most often confined (by intention or practicalities) to getting the attention of heads of state and finance ministers in the South.  The ACGM in the North is in some respects the more strategically significant segment of the movement, in that it has the geographical capacity to attack transnational institutions more directly as well as to gain the attention of the heads of state of the countries which have the dominant voices within these institutions. 

The vitality of the ACGM is largely due to the actions of the protesters who now contest the annual meetings of essentially all globalization institutions.  But another critically important component of the movement is its active NGO supporters and affiliates.  The ACGMs’ cast of NGO supporters and affiliates encompasses the “Seattle coalition,” the unprecedentedly broad coalition that formed during the lead-up to and in wake of the protest at the 1999 Third WTO Ministerial meeting in Seattle. The ACGM is now endorsed by a vast array of NGOs and related movements, and these groups are integral components of the ACGM. Much of the ACGM’s education, publication and public outreach work is undertaken by these NGOs.  Such NGOs also generate much of the movement’s policy analyses and proposals.[3]

Third, the movement is intentionally acephalous. Delegates from various “affinity groups” representing the NGOs, movements, and less formally organized groups of participants form “spokes councils” where strategic and tactical decisions are made, allowing the movement to operate without formal leaders or a clear organizational hierarchy. Much of the protest organizing occurs through the Internet without the need for a central source of command, greatly reducing resource and bureaucratic needs. Months prior to a protest, groups form to organize teach-ins throughout the host country. The “spokes council” structure and Internet modality of protest organization has facilitated the accommodation of considerable diversity within the movement.  Such models minimize infighting, but also require acceptance of an inability to generate strong ideological and tactical consensus.  

Finally, the ACGM finds itself being defined both advantageously and destructively by the mainstream press, which is itself often the focus of negative movement attention as a corporate vehicle for the dissemination of neoliberal ideology. But since the Seattle protest, which received some positive press coverage for having raised issues of concern to many citizens, the mainstream media’s treatment of the ACGM has tended to cast the movement in a distinctly unfavorable light—of angry, antagonistic, protesters; of youthful participants who would rather demonstrate than negotiate; of the presence of violent anarchist groups; portrayal of the movement’s message as incoherent, and so on. Negative and poorly informed mainstream press coverage has led the movement to facilitate the expansion of more sophisticated independent media, primarily through “Indymedia “ web sites.

 

THE EMERGENCE OF THE “SEATTLE COALITION”

In the years following the unsuccessful mobilization against NAFTA, there were a number of critical events and phenomena that produced a U.S. expansion of the ACGM coalition, leading up to the “Battle in Seattle”.  First, in the early 1990s Mexico filed a complaint against the U.S. to the General Agreement on Tariffs and Trade (GATT).  This resulted in a bilateral negotiation that led to removing the component of the Marine Mammal Protection Act that prohibited import of tuna produced under conditions that result in widespread death of dolphins.  Then, in one of the first rulings of the WTO, it acted in support of a complaint by Venezuela and Brazil alleging that the U.S.’ ban on imported gasoline that exacerbates air quality problems was an impermissible trade barrier.  A similar ruling, against a 1998 U.S. law banning shrimp imports from countries whose shrimp harvesting methods kill sea turtles was handed down by the WTO in 1999.  Also in late 1999, the Canadian Methanex Corporation filed suit under NAFTA against the State of California for its proposed ban on the gasoline additive MTBE.

The impact of these anti-environmental rulings cannot be overestimated.  Until these trade liberalization rulings and suits, groups such as the World Wildlife Fund, the National Wildlife Federation, Audubon, the Natural Resources Defense Council, and the Environmental Defense Fund had supported NAFTA and WTO, while the Defenders of Wildlife and the Nature Conservancy had been at least nominally neutral toward trade liberalization.  The WTO rulings shook most mainstream environmental groups to their foundations. It became apparent to the large mainstream environmental organizations that a domestic environmental regulation may not be very effective unless its scope can be extended to pertain to the conditions of production of imported goods.  Further, it became apparent that the WTO might give foreign governments and corporations leverage to overturn domestic environmental legislation.  As the end of the 1990s approached, it was becoming apparent to U.S. environmental organizations that the environmental side-agreements to NAFTA were largely ineffective. As a result of these revelations there was a fundamental shift in mainstream environmental NGO opinion about globalization in general and trade liberalization in particular.  By early 1999 these moderate environmental groups had joined Friends of the Earth, the Sierra Club, and Greenpeace in taking a generally negative stance toward corporate globalization.[4] The willingness to initiate participation in ACGM actions, most notably the Seattle protests of November 1999, is a clear indicator of the political shift.

            Second, the Kathie Lee Gifford revelation on live television in 1996 that her clothing line was manufactured by child labor in Honduran sweatshops brought the labor abuses of globalized production to U.S. public attention. That same year, the AFL-CIO, under the leadership of John Sweeney, initiated the Union Summer campaign to bring student activists into the labor movement (Clawson, 2003). Union Summer, combined with the efforts of Jobs With Justice (a labor rights NGO) and UNITE! (the garment workers union) generated important revelations about the social and environmental conditions of production of Nike, and other apparel manufacturers. These organizing and consciousness-raising efforts were manifested in an aggressive and highly visible student/labor anti-sweatshop movement.  The press attention brought to Nike in particular dramatized the social impacts, in both North and South, of footloose corporate capital shifting its production facilities to low-wage countries in the South.

Finally, the explosion of public sentiments against genetically modified (GM) foods in Europe and East Asia created a crisis of legitimacy for the WTO.  WTO rules suggested that the European Union (EU) would have little legal basis for excluding GM agricultural input products and GM foods, while European public sentiments against these technologies were so strong that the EU was forced to act in conflict with WTO rules and with U.S. corporate and federal government views.  The GM controversy galvanized the anti-WTO sentiments of many farm groups, such as the U.S.’ National Farmers Union and sustainable agriculture organizations.  These precipitating events and processes combined to help forge the 1999 Seattle coalition. 

The Seattle coalition was impressive in its breadth. The coalition included anti-corporate globalization groups, organized labor, environmental organizations, religious organizations, farm, sustainable agriculture, anti-GM, consumer, development /world hunger, and animal rights groups, and the governments (as well as NGOs and activists) of many countries of the South.  Perhaps the most telling symbol of the Seattle coalition was the poster that read, “Teamsters and Turtles—Together At Last.”[5]  What made the Seattle WTO protest so path breaking was the apparent environmentalization of the ACGM, and the prominent role played by mainstream environmental groups in a coalition involving anti-WTO and labor activists.  The strong environmental overtone of the Seattle protest was among the major factors that conferred on it a certain legitimacy among the U.S. public and contributed to the partially favorable press coverage of the protest. Since Seattle, there has been a continuous stream of anti-corporate globalization protests across the world disrupting the meetings of globalizing institutions.  These protests, ranging is size from tens to hundreds of thousands of participants, have been met with escalating levels of state security and police repression.[6]

Following the terrorist attacks on the World Trade Center and Pentagon on September 11, 2001 protests in the U.S. were smaller and more subdued.  A decision was made on the part of U.S. anti-corporate globalization activists to take a less aggressive approach in order to distance themselves from the violent attacks on the World Trade Center (which at least one Congressman had initially blamed on the movement). The movement also decreased its protest activity due to an increase in state repression stemming from the curtailment of civil liberties through mechanisms such as the USA PATRIOT Act. The detention of anti-corporate globalization activists at the U.S.-Canadian border, and the denial of flying rights to some activists further disrupted movement organizing. However, with organized labor taking the lead in demonstrations at the November 2003 FTAA summit in Miami, the U.S. movement began to recover some lost momentum. But, the unprecedented militarization of a U.S. city and widespread civil rights violations by state and federal “law enforcement” agents in Miami clearly illustrated a shift in the U.S. political environment post-9/11.

The emergence of an enormous global anti-war movement in the lead up to the U.S. invasion of Iraq drew heavily on the mobilization infrastructure of the ACGM (Njehu, 2004). This anti-imperialist oriented movement has simultaneously drained resources and attention from the ACGMs primary focus, and brought new activists and organizations into the ACGM coalition. Ideologically, the global movement against U.S. (and British) military aggression has served to deepen the ACGMs analysis of the central role of militarism and coercive force in forging and defending the neoliberal world order. However, there remains a notable schism between core elements of the anti-war movement, which have a rather narrow focus, and the ACGM which views the war on Iraq as deeply embedded in other global political-economic forces and agendas.

 

MOVEMENT DILEMMAS

            In a relatively brief period, the ACGM has produced some major successes.  It has led to concessions from various quarters of the “big three,” particularly the World Bank (Stiglitz, 2003).  Anti-corporate globalization protests and related movement activity have largely disabled the machinery for negotiating the Millennial Round of the WTO. It has also forced a shift in the rhetoric of international financial institutions (IFIs), which are now on the defensive, especially in regard to poverty alleviation, ecological sustainability, and structural adjustment.[7] The World Bank and IMF have expanded their policies on debt relief and increased their focus on the mitigation of poverty (Väryrnen, 2000). The Bank devoted its World Development Report for 2000/2001 to poverty alleviation, giving substantial attention to health, environmental, and educational mechanisms for reducing poverty and increasing quality of life in the South. But despite the movement’s successes, it faces some significant dilemmas.

            Many of the dilemmas faced by the ACGM are issues of discourse and strategy typical of mass movements.  Should the movement seek to transform or terminate the main institutions of globalization?[8] On one hand, the dominant institutions of globalization are deeply entrenched.  Thus, a possible shift toward a more conventional “advocacy network” approach, involving formal organization, a decision-making hierarchy, and greater ability to mobilize resources, could exact more concessions from the dominant institutions and generate more favorable media coverage.  On the other hand, these institutions are firmly committed to a neoliberal agenda that cannot respond meaningfully to the demands of a diverse array of NGOs, social movements, and national-states. Some propose that the United Nations offers an institutional alternative to the IFIs through which transnational economic relations may be mediated (Bello, 2001; Korten 2001).

            Second, the nature of social movements is substantially shaped by their ability to extract resources of time and money from major social institutions as well as from adherents and sympathizers (McCarthy and Zald, 1977).  Political process theorists (McAdam, 1982) have suggested that successful social movements are those that are best able to extract funds from philanthropic foundations or government agencies, and that what radical social movements can accomplish is limited by what foundations are willing to fund. Thus, from a political process perspective, we can recognize that capital has latent veto with respect to anti-capital oriented movements. 

The protest components of the ACGM have required relatively few resources, and the most active protest groupings appear to have received essentially no direct funding from major foundations.  However, there is a vast NGO network of movement supporters that are critical to the movement’s legitimacy.  And it is in the NGO affiliate wing of the movement where foundation support has been critical. Foundations[9] have funded numerous NGOs, particularly environmental NGOs, to weigh in on trade/globalization/environment issues.  Foundation support of the NGO affiliates[10] has been sufficient to attract the attention of the right-wing foundation watchdog NGO, Capital Research Center.  The Capital Research Center is a well-funded right-wing NGO that aims to pressure the families and firms whose names are affixed to foundations into withholding funding from left-leaning social movement organizations.  The ACGM is now one of the Center’s main targets. The Capital Research Center may not succeed in de-funding the NGO affiliate wing of the ACGM, but the foundations may not need to be pressured to do so.  Foundations see themselves as agents of innovative thinking and tend not to give long-term funding to a group to undertake the same project.  The cult of newness among foundations may lead to foundation de-funding of the NGO affiliate branch of the movement.  The de-funding of this component of the movement will not deter protests, but it will detract from the legitimacy of protests due to a reduction in more mainstream NGO support.

            A third dilemma common to global movements concerns the matter of whether international strategies can succeed in a unipolar, U.S.-dominated global political economy.  This concern is even more immediate now that the Bush Administration has proved willing to resist any international agreements that institutionalize agendas that conflict with the prerogatives of international capital. Dismissal of the United Nations as “irrelevant” by key Bush administration members and advisors serves to highlight the extent of an increasingly self-confident U.S. unilateralism. Global activist attention to the war on Iraq (and anti-U.S. sentiment in general) has shifted focus from systemic analyses to “peace” agendas, indicating that U.S. unilateralism poses ideological as well as strategic challenges for the ACGM.

While some of the dilemmas the movement faces are characteristic of related social movements, the ACGM faces some dilemmas that are specific to its sphere.  One dilemma concerns the nature of the movement’s coalition and ideology.  Since the Seattle protest, the movement has exhibited a significant shift in its discourses.  While the defection of many mainstream environmental groups from the “Washington consensus” and the resulting environmentalization of the trade and globalization issue were critical to the Seattle mobilization, there has been a decline in the movement’s embrace of environmental claims and discourses, and an increase in its use of social justice/inequality discourses.  The lead role played by organized labor in the Seattle protests helped to skew movement discourse toward issues of sweatshops, child labor, and international labor standards, ironically rhetorically deprioritizing environmental claims just at the moment when many previously reluctant mainstream environmental organizations were joining the ACGM coalition.

There are some rationales for the movement having undergone a progressive “de-environmentalization” and having undertaken a shift toward North-South inequality claims.  One involves increased communication between northern and southern wings of the ACGM following the 1999 Seattle protest. The first World Social Forum (WSF), organized to facilitate dialogue among the globally diverse movements comprising the ACGM coalition, was held in Porto Alegre, Brazil in 2001. That and subsequent WSFs have served to better integrate northern ACGM activists into the global movement, and to expose northern groups to southern movement goals and ideologies (Fisher and Ponniah. 2003). Increased contact with southern movements and southern NGOs revealed a schism between northern ACGM prioritization of labor and environmental protections, and southern focus on equitable and sustainable development (Mertes, 2004). Increased ideological synthesis between northern and southern wings of the ACGM required some movement of northern ACGM claims away from the formal environmental regulatory approaches championed by most of the large northern environmental NGOs. Southern ACGM coalition partner movements (such as MST[11] and the Zapatistas) have had conflicts of interest with northern conservation NGOs over the efficacy of preservation vs. working landscape/sustainable development approaches to ecological integrity (Weinberg, 2003; Stedile, 2004).[12] Such conflicts between the development aspirations of southern movements and the agendas of northern environmental NGOs have not been uncommon (Gould, 2003). As the northern and southern wings of the ACGM became more fully integrated, both ideologically and strategically, many mainstream environmental organizations’ approaches became more marginalized.

Another cause of ACGM “de-environmentalization” is that while there are good reasons to predict that trade liberalization agreements will lead to pressures toward an environmental “race to the bottom”, there is limited evidence of such an impact. Williams (2001:47) has suggested that WTO dispute resolution system officials now appear to be bending over backwards to avoid making more controversial anti-environmental rulings.  This may stem, in part, from the dominance of “Third Wave”[13] environmental ideology among mainstream environmental movement organizations, whose Boards of Directors often include a number of executives of transnational corporations (Dowie, 1995), and which often rely on financial support from corporations that rank among the worst environmental offenders (Foster, 1999). With a foot in both neoliberal and anti-corporate globalization camps (Brulle, 2000; Gonzalez, 2001), some large mainstream environmental groups are well positioned to leverage traditional northern environmental concerns against the social justice issues that are gaining increased prominence in ACGM discourse.

            In contrast to the limited evidence that “free trade” regimes lead to the demise of national and transnational environmental regulations, there is ample evidence of the ecological damage wrought by IMF-imposed structural adjustment policies (SAPs).  SAPs structurally coerce heavily indebted southern nations to greatly increase agricultural and natural resource exports in order to meet transnational interest payment obligations (Athanasiou, 1996; Roberts and Thanos, 2003). IFI-supported increases in the export orientation of southern nations result in widespread land degradation, habitat loss, and the liquidation of the natural capital of southern nations (Gedicks, 2001; Korten, 2001). SAPs, by reducing public revenues and staffing of public regulatory agencies, also reduce the capacity of states to monitor and enforce compliance with environmental regulations (Kim et al, 2000). Therefore, an increased movement focus on the ecological impacts of structural adjustment policies—rather than on the formal rollback of domestic and international environmental regulations—would help to recover the ecological dimensions of ACGM ideology, while also illustrating the integration of environmental and social justice concerns, since SAPs also increase domestic inequality and reduce access of the poor to health care and education (Kim et al, 2000). Such a focus is consistent with southern environmental movement approaches (Taylor, 1995).

            While WTO actions that overrule existing national environmental regulations may be slowed for strategic reasons, transnational trade liberalization does reduce the likelihood that southern (and northern) nations will establish stricter environmental regulations as competitive pressures to attract and retain corporate investment have a dampening effect on state willingness to constrain private capital (Gould, Schnaiberg and Weinberg, 1996). The political problems that these processes generate for the ACGM are two-fold. First, it is more difficult to make claims about the failure of environmental regulation to emerge (Crenson, 1971) than it is to call attention to the elimination of existing regulations.  Second, the environmental GSMs’ focus on formal regulatory mechanisms rather than on structural processes in identifying the causes of and solutions to environmental problems (Gould, et al, 1996; Gould 2003) makes it more difficult to recruit these movements’ support in opposition to the IFIs and trade liberalization organizations (such as the FTAA).

In contrast to limited evidence of negative impacts on formal environmental policy, there is ample evidence that since the establishment of WTO there has been an exacerbation of global economic inequality, with roughly three to four dozen countries in the South having exhibited persistent declines in per capita incomes since the mid-1990s while most industrial nations exhibited considerable growth.  Even the prominent neo-liberal proponent Jeffrey Sachs noted in The Economist that the IMF essentially functions as the debt collection enforcer of private banks, and that the IMF has sacrificed the economic recovery of most of South and Southeast Asia, and elsewhere in the South. Former World Bank chief economist Joseph Stiglitz (2003) concurs. The establishment journal Foreign Affairs published a paper documenting the exacerbation of North-South inequality in the 1990s (Scott, 2001). The deepening economic marginalization of sub-Saharan Africa is a glaring example of the unevenness of globalization processes and the expansion of international inequalities that result. Thus, there is an empirical underpinning to the shift of movement discourses away from threats to formal environmental regulation and toward issues of socio-economic inequality and structurally generated environmental disorganization. 

The de-environmentalization of movement discourses and the predominance of claims-making about international inequality involve a major dilemma, however.  In most of the North, which is ultimately the most critical audience for the ACGM, the North-South inequality issue is not likely to attract wide support.  Environmental claims-making, and discourses stressing environmental and domestic social-policy “races to the bottom” in the North, are more likely to generate public support. It seems apparent that the U.S. ACGM will need to be a broad coalition—involving, at a minimum, organized labor, environmental, and minority groups—to achieve its goals (Epstein, 2001). Such a coalition requires a focus on neoliberal policy impacts on domestic inequality and environmental concerns, in addition to a focus on North-South equity issues (depending on the extent to which such issues can be directly linked to northern job losses and high profile environmental concerns such as rainforest destruction). The focus on neoliberalism provides the ideological glue that fuses the concerns of diverse coalition participants in a common systemic critique. The ACGM needs to articulate the connectedness of transnational processes and structures to domestic concerns to broaden the domestic support bases of the movement in order to increase its political leverage at the national level, within the G8 countries that exert most influence over IFIs.

Further, the shift of the movement toward speaking primarily on behalf of the poor in the global South poses some potential problems.  One is that increased emphasis on the IMF and World Bank may tend to threaten the coalition with organized labor, which has tended to be more actively supportive of protests targeting the WTO and FTAA than the IMF and World Bank (Gould, Lewis and Roberts, 2004).[14] Perhaps most fundamentally, the northern wing of the ACGM has stressed agendas such as adding labor and environmental standards to the WTO, which state officials from most countries of the South (and some southern movements within the ACGM) are ambivalent about at best.  A good indicator of this is that the WTO dispute resolution panel rulings that overrode U.S. environmental laws were the result of complaints filed by southern governments (Williams, 2001).[15]  Forging and sustaining meaningful North-South coalitions within the ACGM may require de-emphasizing formal environmental policy and regulatory standards. The extent of the movement’s losses in terms of its northern environmentalist constituency would then hinge on its ability to effectively articulate the structural causes of transnational ecological degradation to mainstream environmentalists who emphasize regulatory policy and market-based environmental protection mechanisms over structural change.

Regardless of whether the ACGM maintains its emphasis on North-South economic inequality or returns to the issues likely to sustain the more diversified coalitional emphasis of the Seattle protest, the political success of the movement will depend on whether it can continue to help induce two potential blocs of nation-states to resist a “deepening” of the WTO during its Millennial Round negotiations (which largely collapsed in Cancun in 2003). In a sense, the most likely bloc to be enabled and induced by anti-corporate globalization protests to support major reform (or elimination) of the WTO is that of nation-states of the South. In the Uruguay Round, developing countries essentially signed away their rights to use trade policy as a means of industrialization and development (a strategy which was effectively employed by the “Asian Tigers” during the 1970s through the early 1990s).  Governments of the South also agreed in the Uruguay Round to open up their markets for agricultural imports from the agribusiness superpowers, while receiving few benefits of liberalized markets in the North (Madley, 2000: Chapter 1).  In addition, liberalization of agricultural markets in the South has unleashed a tide of depeasantization that will have lasting negative effects (e.g., unemployment, mass migration, hyper-urbanization) decades hence (Araghi, 2000).

Most southern states welcome the movement’s efforts to press for debt relief. But, southern governments tend to be more interested in enforcing the Uruguay Round WTO agreement than they are in achieving a decisive rollback of the WTO.  Such southern state orientations may be an indicator of the gap between the interests of states and those of their domestic citizenries, and of an elite consensus on trade liberalization in both North and South.  While these processes have recently led to grassroots backlash and major political shifts away from overtly neoliberal regimes throughout Latin America, poor countries have few options other than participating in the world trading system on the most favorable terms possible.  Thus, while one reason the WTO is now paralyzed has to do with North-South disagreements, the ultimate negotiating position of most southern governments may not be in sharp conflict with the U.S. position of further market liberalization, deregulation, and more effective enforcement of WTO rules.

            The other bloc of nation-states with a potential interest in significant WTO reform is that of the EU.  Hirst and Thompson (1999:228) have noted that

The role of the European Union is central because it is at one and the same time the most developed and the most completely structured of the major trade blocs.  The evolution of the EU’s capacities for coordinated common action by its member states will determine to a considerable degree whether the governance of the world economy is strong or minimalist. 

The EU’s sympathies could well lie toward the minimalist pole.  Public support for the ACGM’s agenda is significantly stronger in the EU than in the U.S.  WTO rebukes of a number of European environmental, trade, and social policies prompted by U.S. complaints have created a growing Continent-wide view that the EU must stand up for the preservation of its worker and environmental protections. This, combined with increasingly aggressive U.S. unilateralism, has hardened and expanded anti-U.S. sentiment throughout Europe. Thus, while the movement drifts toward North-South inequality discourses, it may find that its most amiable constituencies with significant power to promote policy changes are the EU and Japan, rather than the governments of the global South. The positions ultimately taken by the more anti-neoliberal governments of Latin America in regard to the FTAA may prove crucial to the ACGM’s ideological and tactical trajectories.[16]

 

CONCLUSION: THE GLOBAL ROAD AHEAD

            The ACGM has already achieved some significant successes.  International institutions now must meet in remote locations or behind immense fortifications.  These institutions, which already have public relations problems because of their inaccessibility and lack of transparency, are forced to insulate themselves from the public to an even greater degree.  There is sufficient public support for the movement’s agendas that several of these international regimes have been compelled to make changes in their discourses and practices (Stiglitz 2003).  The Millennial Round of the WTO has been stalled for nearly four years, and the initial U.S. plan for a strong FTAA has been largely abandoned.

            Despite these gains, the movement faces important dilemmas of organizational structure, ideological coherency, multiple competing discourses, and strategic choices.  But since the movement will continue to be acephalous due to its deeply coalitional character and its organizational structure, it will not “make decisions” in the same manner that most social movements do.   The choices that will be made are not choices within a leadership and organization hierarchy, but choices made by many different groups of actors who consider themselves to be part of the movement. Some of the most difficult choices concern the discursive emphasis of the movement.  Among the critical choices will be whether to emphasize to groups in the North the employment and environmental benefits of restructuring or disabling the institutions of globalization or to emphasize a global social justice agenda of reducing North-South economic inequalities.  This is not to suggest that it is impossible to imagine ACGM agendas that have benefits for both groups in the North as well as those in the global South. But those agendas will have to be carefully crafted and clearly articulated, albeit within a highly decentralized structure.  

            Perhaps greater integration of both northern and southern environmental justice groups and frames offers a potential alternative to attempts to sustain the coalition with the most conservative mainstream environmental NGOs, which in terms of both ideology and constituency will have a tendency to return to their initial alliance with the neoliberal “free trade” agenda (Dowie, 1995; Athanasiou, 1996; Taylor, 1995; Pellow, 2002). Such environmental justice/anti-corporate globalization coalitions could facilitate a continued focus on North-South inequality, while constructing a greater focus on intra-North (and intra-South) inequality. Attention to domestic inequality could help sustain an alliance with organized labor, while simultaneously reaching out to communities of color in the U.S. whose participation in the ACGM has been minimal. Environmental justice discourse might also allow the movement to retain an environmental agenda that sidesteps the environmental vs. social justice trade-off that is deeply entrenched in “Third Wave” environmental ideology and practice.  In the post-September 11th political climate, mainstream environmental organizations are likely to return to their traditional resistance to confrontational discourse and direct action tactics (Schnaiberg and Gould, 2000), seeking accommodation with the institutions which the ACGM intends to disempower.

            Finding an ideological and discursive vehicle through which to link domestic socio-economic and environmental inequality and unemployment in the North with structurally generated ecological degradation in the South, while still maintaining some emphasis on international inequality, may be necessary to sustain the major components of the ACGM coalition. While a shift to an environmental justice frame and focus on structurally generated environmental destruction may allow the movement to retain and synthesize North-South inequality and environmental concerns in its discourse, that does not remedy the loss of resources, legitimacy, and constituency that comes with a retreat of (or from) the major environmental NGOs. Environmental justice groups are small in membership, decentralized, and have limited financial resources that they can bring to the ACGM relative to those of the mainstream environmental GSM organizations. In the end, perhaps the fate of both major GSMs lays not so much with the ideological and discursive decisions of the ACGM, but rather with those of the international environmental NGOs. The extent to which the environmental GSM is willing and able to move itself and its broad constituency away from regulatory and “Third Wave” approaches to environmental problems and toward a structural critique of the ecological implications of neoliberalism may ultimately determine the long-term effectiveness of both GSMs.

 

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[1] An earlier and extended version of this chapter was published as “Global Social Movement(s) at the Crossroads: Some Observations on the Trajectory of the Anti-Corporate Globalization Movement” In Journal of World Systems Research, X, I, 2004.  This research was supported by the Center for World Affairs and the Global Economy, University of Wisconsin, Madison. Jonathan London and Patrick Jobes provided helpful comments on an earlier version of this chapter. The authors also wish to acknowledge the incisive comments and editorial assistance offered by Andrew D. Van Alstyne, which helped us produce a stronger argument and deeper analysis.

[2] Protests have been particularly common in Bolivia, Argentina, Thailand, Ecuador, India, Brazil, and Indonesia, and southern activists are generally more confrontational than their counterparts in the North (Smith, 2002).

[3] A wide variety of environmental, agricultural, labor, consumer, human rights, women’s rights, and related groups now have “trade” or “globalization analyst” staffers.  The AFL-CIO has been an effective organizer and has a strong presence at North American anti-corporate globalization protests.  Much of the ideological coherence of the movement is provided by a small group of prominent intellectual figures (e.g., Walden Bello, José Bové, Vandana Shiva, Robert Weissman, Naomi Klein, Kevin Danaher, and Lori Wallach), all of whom are associated with NGOs whose work is primarily geared toward publications and education.

[4] Both Greenpeace and Friends of the Earth have been actively opposing World Bank projects since the 1980s. Both groups were founding members of 50 Years is Enough in 1994, an ACGM group focused on debt relief and opposing structural adjustment policies. Greenpeace, Friends of the Earth and the Sierra Club also have atypical records in supporting domestic environmental justice struggles.

[5]The reference to turtles was the 1999 shrimp-turtle ruling by the WTO.

[6] Major protests occurred at the April 2000 World Bank/IMF meeting in Washington, DC, the September 2000 World Bank/IMF meeting in Prague, the April 2001 Quebec City Summit of the Americas, the G8 Summit at Genoa in July 2001, the Tenth Assembly of the UN Conference on Trade and Development in Bangkok (February 2000), the World Economic Forum in Melbourne (September 2000), the EU summit in Gothenburg (June 2001), the EU summit in Barcelona (March 2002), the WTO Ministerial meeting in Cancun (September 2003), and the FTAA summit in Miami (November 2003).

[7] The economic collapse of the IMF’s structural adjustment poster child, Argentina, significantly reduced the legitimacy of their policy prescriptions.

[8] A dilemma often referred to within movement circles as the “fix it or nix it” question

[9] Pew, MacArthur, Ford, Rockefeller, Kellogg, Mott, McKnight, and other smaller foundations.

[10] Encompassing groups as disparate as the Hemispheric Social Alliance, Alliance for Responsible Trade, Institute for Policy Studies, Development Group for Alternative Policies, Center for International Environmental Law, Friends of the Earth, Institute for Agriculture and Trade Policy, Global Exchange, Oxfam, and the International Gender and Trade Network.

[11] The Sem Terra Movement of landless workers in Brazil.

[12] More “radical” environmental NGOs such as Greenpeace have been helpful to southern movements due to a deeper appreciation of the complexities of southern development issues.

[13] Responding to Ronald Reagan’s deregulatory agenda, the Washington, D.C.-based mainstream environmental organizations moved toward the adoption of “Third Wave” environmentalism in the 1980’s, emphasizing (a) cooperation with transnational corporate environmental offenders rather than confrontation, (b) compromise agreements that allowed them to claim victories for their mail-in member constituencies, and (c) increasing acceptance of corporate executives on their Boards of Directors (Dowie, 1995). Third Wave doctrine exacerbated the mainstream environmental movement’s historical resistance to incorporation of social justice concerns within their political agendas, and reflected a growing alignment with neoliberal agendas emphasizing market-based mechanism to control pollution and voluntary monitoring and regulation of corporate environmental impacts.

                Dowie (1995) contrasts “Third Wave” environmentalism with first wave environmentalism which emerged in the U.S. in the early 20th Century, and focused primarily on land and wildlife conservation, and with second wave environmentalism which emerged in the U.S. in the 1960s with a focus on state regulatory approaches to pollution control.

[14] This further indicates a need on the part of the ACGM to more clearly articulate linkages between the impacts of SAPs in the South and northern job losses. Labor has shown far greater interest in trade liberalization agreements ( U.S.-Canada FTA 1988, NAFTA 1994, FTAA) and the WTO than in the Bretton Woods institutions, due to the more direct threats to northern employment (Gould, et al, 2004).

[15] Including Mexico, Thailand, Venezuela, Pakistan, Malaysia, and India.

[16] The surprisingly neoliberal policies of President Lula in Brazil are not encouraging.